“IJNIPA” – Prayer Apps, Entrepreneurial Christianity, and the Spirituality of Business

The cross-pollinating of religion and technology has found a new means of developing in Christian prayer apps. In our dataset of user-generated and publicly-shared prayers on a popular prayer app, thousands of evangelical Christian users submit thousands of daily prayer requests related to their health, relationships and finances. Data suggest that on the app – itself a product that is sold to churches as a platform for engagement – users increasingly turn to praying strangers for support for business venture, startups, and entrepreneurial creativity and flourishing. Differing patterns of prayer requests by gender and race [disclosed/provided by users] suggest that not only are business concerns increasing a part of spiritual practices, but that different segments of evangelical Christianity think and pray about business differently. Our paper contributes to conversations on spirituality, technology and media usage.