God's Rap Kingdom: King Bullethead, the Music Video, and Unification Theology.

This paper analyzes the music videos of Pastor Hyung Jin (Sean) Moon, or King Bullethead, as theological carriers of contemporary religious Korean American conservatisms. The work contextualizes Pastor Moon’s Tennessee-based World Peace and Unification Sanctuary Church, or the Rod of Iron Ministries, within the broader Unification Church movement. Utilizing both institutional material and external documents, this analysis articulates the theologies (and their new media manifestations) which Moon, and the Rod of Iron Ministries, inherited from the South Korean Family Federation for World Peace and Unification, or the Unification Church. Additionally, this paper will explore the theology’s reformulations since Hyung Jin Moon’s 2013 schism. These fall into three primary doctrinal camps: the political/spiritual, holy family, and the divine right to rule. The gun-slinging rap videos of King Bullethead give material (digital) shape to Moon’s doctrinal conservatisms and missionizes the ultimate imperialist and dominionist agenda of the Rod of Iron Ministries.