This session investigates how Christian spirituality is being reshaped through intersections with capitalism, technology, and labor in contemporary American contexts. It explores the ways spiritual practices and identities are formed in response to systems of economic exchange, cultural production, and mediated community. Together, these papers raise critical questions about the moral, theological, and political implications of living out faith in a capitalist society.
This study will explore the intersection between multi-level marketing (MLM) and Christian spirituality among White American women by means of a systemic analysis of faith-based language and rhetoric that is utilized by members of MLMs. Through the use of qualitative content analysis, I will examine how MLMs like BODi, Amway, and Young Living engage their members in a form of spiritual consumer culture. Drawing from Max Weber’s Protestant Ethic and the Spirit of Capitalism and Kathryn Lofton’s Consuming Religion, this project argues that MLMs not only engage in the buying and selling of products but also construct a faith-formed lifestyle that situates consumerism within religious identity. This study contributes to ongoing discussions in religious studies regarding the interest in spirituality and capitalism by revealing how faith-based consumerism reshapes Christian spirituality and promotes new forms of religious participation in late-stage capitalism.
Through books, videos, podcasts, and webinars, the Henri Nouwen Society’s Caregiving Initiative aims to provide “practical and spiritual encouragement” to professional and family caregivers by sharing Nouwen’s “unique perspective on caregiving.” This paper analyzes the proliferation of caregiving resources through Nouwen’s legacy in light of two critical concerns: 1) the instrumentalization of intellectual disability for the spiritual transformation of nondisabled caregivers and 2) the valorization of sacrificial care labor under racial capitalism. By examining Nouwen’s account of spiritual transformation through care, I argue that these caregiving resources reinforce capitalist logics that reduce disabled people to the value they produce for nondisabled caregivers while simultaneously masking the exploitation of care labor (most often carried out by women of color) as a form of virtuous suffering. Ultimately, I reflect on whether and how care might be spiritually transformative, even as a site of ongoing violence and exploitation.
The cross-pollinating of religion and technology has found a new means of developing in Christian prayer apps. In our dataset of user-generated and publicly-shared prayers on a popular prayer app, thousands of evangelical Christian users submit thousands of daily prayer requests related to their health, relationships and finances. Data suggest that on the app – itself a product that is sold to churches as a platform for engagement – users increasingly turn to praying strangers for support for business venture, startups, and entrepreneurial creativity and flourishing. Differing patterns of prayer requests by gender and race [disclosed/provided by users] suggest that not only are business concerns increasing a part of spiritual practices, but that different segments of evangelical Christianity think and pray about business differently. Our paper contributes to conversations on spirituality, technology and media usage.
Exodus 90 is an app-based Catholic men’s program whose stated goal is to aid participants in becoming “uncommonly free.” Three pillars of prayer, asceticism, and fraternity are the framework for this pursuit of freedom; this paper uses Exodus 90 as a case study revealing trends in the contemporary understanding of these three pillars and of spiritual freedom. It will review how Exodus 90 describes and promotes its program, integrating publicly available reflections on the program and using the lens of Foucault’s taxonomy of morality to explore points of contact between asceticism, ethics and subjectivity. It argues that by making an explicit appeal to discomfort in the spiritual life, Exodus 90 proposes a solution to consumer culture’s presumption of comfort, but must do so while engaging in the marketplace which encourages the pursuit of comfort that the program is meant to diminish.