Perceptions and Attitudes Towards Jehovah’s Witnesses on YouTube Across Argentina, Canada and the United States

This study investigates and assesses the prevailing attitudes towards Jehovah’s Witnesses on social media platforms in six different countries (Argentina, Canada, France, Japan, Nigeria, United Kingdom) over a five-year period. It does so by closely analyzing the portrayal of the organization on various YouTube channels native to these countries. By drawing on critical theories in social media studies, it specifically inquires into how the content of videos and social interactions on these channels depict the organization, its leadership, practices, and its core beliefs. It outlines how these representations seem strategically crafted to impact the organization’s active members and broader societal influence, legal viability, and theological visibility. The research used web scraping Python codes to collect data and qualitative methods, R Studio and various Python libraries to meticulously analyze and interpret results.