The Beigang Wude Temple in Taiwan utilizes cutting edge technology in its divination practices and on its temple grounds. This paper uses textual sources and ethnographic methods to explore the temple's integration of traditional divinatory practices (i.e., Chinese spirit writing, divination) with a robust online presence, including an extensive website and social media.
The temple's construction of a virtual world with 500,000 Facebook followers and a comprehensive website and YouTube! presence is augmented onsite by the organization's use of artificial intelligence (AI) to recognize characters in spirit written text using optical character recognition as well as its use of other technologies. The temple further integrates technology with its onsite operations through the use of customer relationship management (CRM) software to manage the flow of visitors to the temple and to gain an accurate accounting of those numbers.
The temple demonstrates a commitment to existing traditions while engaging in technological innovation.