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This study analyzes the religious discourse in video content disseminated by Hamas’s military media department via official Telegram accounts during the Gaza War (2023–2025). Focusing on speeches by military spokesperson Abu Obayda and footage of military operations, it investigates how religious rhetoric is used to frame resistance and justify armed actions. Traditionally centered on governance and diplomacy, Hamas’s media strategy has shifted toward emphasizing armed resistance through its military wing, the Al-Qassam Brigades. Using critical discourse analysis, the research explores how Abu Obayda has become the central voice of Hamas’s media communication, marking a transition from political leadership to military representation. The findings show a strategic use of religious language to position Hamas’s actions as defensive and morally justified, while portraying Israel as the aggressor. This evolving media approach highlights how Hamas leverages visual propaganda to reinforce its identity as a resistance movement and reshape its messaging in the digital era.