The Egyptian Muslim Brotherhood’s “call” (daʿwa) materialized through multiple forms of print media, including magazines and books. Through textual practices of daʿwa, Brotherhood activists envisioned the sound transmission of Islamic knowledge as resting primarily upon embodied relationships and affective bonds among individuals. The Brotherhood’s bibliocentric approach thus aimed to use textuality to exceed the bounds of print—the media itself was not the message, but was rather a medium consciously embraced to cultivate embodied Islam in everyday life. This presentation demonstrates how modern Islamic print culture combines strategic textuality with the expression of Islamic piety in the supra-textual mundane. A critical aspect of the art of daʿwa, as the Brotherhood understood it, was the demonstration of virtue in lived relationships. Brotherhood activists thus sought to inculcate an affective regime that emphasized the efficacy of charisma and the development of affective power itself as a technique capable of establishing Islam.